2018 Smallville Contributor Ebook
What’s the single biggest lesson you’ve learned this year in your business?
Mindset is key to success and speaking. It’s not just something you do once, and then you’re done. It’s an ongoing need to address whenever you want to continue to step up and play a bigger game. It’s that important to be tuned in to your mindset.
Whether it is the ego getting in the way or not thinking you are good enough to even reach higher, these two can stop you in your tracks. We have to be aware of our thoughts and how they may be controlling how we feel and what we do. In short, take control of your mindset each day and keep it in check!
What’s the best piece of advice you’ve ever received from someone about doing business?
To be successful in business, you need to understand the person you are helping. You need to nail your niche. So, really understand who that exact person is. Know exactly who the person is, their finer details about their demographics, as well as their personal preferences. The best way to understand them is to continue to understand them and ask questions of them. Then be the ‘Panadol’ for your niche, the one who can take away their pain. We need to stay relevant and engage our audience!
And what’s the best piece of advice you would like to offer the readers to help them grow their business and stay relevant with their customers?
To stay relevant and ultimately make more money and be in demand as a speaker in 2018, it will be key that you are able to add value to your audience. Don’t simply turn up and speak. Do what you can to find out about your audience before you speak to them. It’s all about giving value and helping to solve their problem. Rather than assuming you know their problem, aim to find out more. So, you can angle the material to be valuable for them. The more you can know before you speak, the more value you can add when you speak. Because you will understand where they are at; what problem are they facing right now.
There are many ways you can reach out to your audience before you speak with them. A fantastic way of doing this now is with social media, via polls and surveys. Also, you can connect with the organiser of the event and talk to them. The key to engaging your audience and understanding their needs is to ask, ask, ask. Then, of course, make your presentation engaging and fun!
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