✩ Speaking Truth 3: As a speaker your role is to Add Value ✩
How do you add value to your audience?
It’s 2016. People want more from their leaders. They will switch off if it is same old same old. If you are good, they want bragging rights to tell others. Just the same as a restaurant, they will warn others, ‘don’t go there’ or ‘you have to go there’.
Your role as a speaker is not merely to stand up and impart information that is relevant to you. Those days are past now. Your role as a Speaker is to Add Value to your audience.
Let’s examine what ‘add value’ actually means. Here are a couple of dictionary definitions:
Add = unite or join so as to increase the number, quantity, size or importance.
Value = relative worth, merit, importance.
Note the common word in the two definitions?
Importance. Keep that in mind.
Ok so to cherry pick a definition of these two words united, I’ve come up with:
‘to join what they already know (think, feel, do) with new information to increase their relative worth.’
Think of it as bridging a gap between 2 mountains.
You will be elevating them to a new level of knowledge, or, on how to approach their challenges or thoughts or feelings.
This is not about the status quo. As a speaker, as a leader, the status quo is not what you want to maintain. Even if you are speaking about something dry such as compliance with policy, you still want them moving in the right direction.
Case in point. 2012, Orlando Florida USA. I heard John Maxwell speak live. He spoke for an hour to an audience of 1-2 thousand people. He sat on a bar stool, and he told marvellous stories. They were engaging, they were humorous, and they had a message. It was most enjoyable, riveting, to listen to John Maxwell. What I remember the most, what was the thing that brought me to lock in that presentation as one that added value to me was his ultimate message.
John Maxwell spoke about finding the purpose of your life.
The thing you were born to do. Even though I had heard that message before, it built upon what I knew. And the way he framed the stories and the message, it added value to me.
So, take what your audience knows, and build on it. Add to it with something new, something of value. Something memorable. To help them move forward. Or challenge them.
You can do this in your speech. A main way to do this is to come up with what Craig Valentine calls a ‘Foundational Phrase’. This is a phrase that in 10 words or less can succinctly deliver your message.
An example is a phrase I use in a keynote speech which is I appeal that ‘in every defeat find something sweet’.
Other examples of Foundational Phrases are found within famous speeches and political slogans:
Martin Luther King – I have a dream
Gough Whitlam – Well may we say
Barack Obama – Yes We Can!
I urge you to have a think about a key message you want your audience to walk away with. Write down 10 ideas.
You too can be memorable and add value as a speaker – and create change in your audience.
How will we remember you?
Speaking Truth #3 is your role as a Speaker is to ADD Value to your audience.
Until next week,
Are you ready to increase your productivity by 20%?
Contact Anna: email@example.com
————Copyright Anna Perdriau 2016————